Insight: we've all worn a pair of uncomfortable underwear. Whether the seam didn't sit right, the elastic was too loose or they rode too high. You notice it ALL throughout the day. And it's not comfortable. 

Idea: Show the audience how everything - even the little things - get to you more when you're battling discomfort.

Prop: Everything feels worse when you're uncomfortable. 


TVC - 30"


TVC - 15"