INFLUENCER SOCIAL MEDIA

An Aussie social media influencer's accounts go cold for 48 hours. Their previous posts appear as blanks, their image is gone and they stop making new posts.
After the 48 hours, their account is reverted back, but they make a new post stating, "When something's missing, it doesn't go unnoticed. It's the same for the families of missing persons" with a link to the MPAN site.

 

BILLBOARD/OOH

In outdoor ads, the people in the images have been cut off, exposing the billboard. An add-on piece for the MPAN states that when something's missing, it doesn't go unnoticed.

 

RADIO

 

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